I don't know if its an elitist sport but Norco has to seriously consider a revamp on these prices. They do not have the brand equity to come in with these high end price points. Certain brands can get away with this; others like Norco cannot. Remember the last time Norco had high pricepoints in like 2009. If I remember correctly this lead to a whole lot of discounted bikes out there (even advertised directly on Norco.com). It just seems to me that having a ubiquitous, 'every-man's' brand like Norco is at odds with limited edition prices.

This is a great press release but let's not forget that it is a MARKETING PIECE. It definitely feels like it's alluding to the fact that it is now the standard for training bike instructors/guides. This is not the case. I know from personal experience that the PMBI courses offered my Paul from Zep Techniques are of the highest quality and standard. His courses are on par with the likes of CASI (Canadian standard for snowboard instruction) and the CSIA (standard for skiing). You would be hard pressed to find something more comprehensive or professional. PMBI is the chosen standard for instructors at the Kicking Horse Bike Park. If you are interested in obtaining certification please be sure to review all of your options.

Just signed up for the Kicking Horse course! I'm pumped!